ORG MP610 - Cognitive Psychology and Media

(Credits: 3)

All messaging starts in the brain. This course will examine how perception and cognition influence the transfer and receipt of information and will look at the increasing premium on information filters in a information-rich environment. Students will examine the effectiveness of visual, text, and auditory information based on cognitive principles. They will use these principles to translate information into effective and persuasive methods of communication: presentations, visual displays such as websites, graphs and infographics, and by effectively activating and combining sensory input channels.